Said to be ‘one of the nicest guys in the business,’ Dave Carroll is one of Atlantic Canada’s brightest shining stars, and is set to release a follow up to his solo album, Perfect Blue, this spring. He is also currently writing a book about his customer experience: “United Breaks Guitars: The Power of One Voice in the Age of Social Media.” It is set to be published by Hayhouse in May 2012.
Dave Carroll is an award winning singer-songwriter, professional speaker and social media innovator based in Halifax, Nova Scotia Canada. He began his music career with his brother Don in the band Sons of Maxwell and has been enjoying success as a solo artist for the last two years. For two decades, Dave has charmed fans with his approach to music. His ability to extract the essence of a message and craft it into song is a rare gift that is attracting fans of all ages while his sense of humour and disarmingly warm stage presence makes each live experience a memorable one for audiences around the world.
Known as a master storyteller, Dave’s incredible talent was introduced to millions when his 2009 YouTube music video ‘United Breaks Guitars’ became a worldwide sensation. The song chronicled his experience in the customer service process with United Airlines. His creative use of social media to share that message has reached over 150 million people. United Breaks Guitars was named one of the five most important videos in Google’s History.
Dave Carroll has been featured in major news media around the world (including ABC’s ‘The View,’ ABC’s 20/20, CNN, LA Times, Chicago Tribune, Rolling Stone Magazine, Wall Street Journal & BBC to name a few). Several case studies and book references about United Breaks Guitars have been published including one’s by Harvard Business School, University of Toronto and a Thesis by Allison Soule for University of North Carolina at Chapel Hill
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